What we do

Specialised communication for developers and brokers in the property sector

We manage all aspects of communication and marketing for property ventures, conducting market research and public consultations on request, and organising events and open houses. We oversee budget optimisation and the planning of advertising campaigns, and provide strategic consultancy services for the design, development and complete management of property developer websites.

NIC works with the 24 Ore Group to develop its own publishing projects in the field of property and related sectors. Book Tech Design Selection is the third volume in a series dedicated to key players in the sector (following on from the 2012 and 2013 editions of BREI – Book Real Estate Italy). It presents case studies in the form of interviews with these protagonists who discuss their greatest and most relevant successes. Each interview is conducted by an expert journalist from Il Sole 24 Ore and is reproduced in two languages.

Digital PR and Social Media

Corporate communication is engaging more than ever with the Web 3.0. Our digital PR division is equipped with all the necessary tools to generate buzz around the client company, with constant presence on websites, portals, forums, blogs and social media (Facebook, Twitter, YouTube etc.) Writing for the web means knowing how to use a different sort of language, which is why we offer consultancy services on the content being transmitted and monitoring of online visibility.

PR Strategy

Public Relations form an essential part of any strategy for business growth. Working in synergy with our clients, NIC develops tailored projects, introducing the client company to privileged contacts such as opinion leaders and potential investors, and creating networking opportunities targeted at prestigious industry bodies to promote B2B commerce and exchange.

Over the years, NIC has established strong links with leading players in Italy’s publishing sector. Our international partnerships mean we can also offer media and PR penetration in the countries of the former Soviet Union. We provide corporate and product communication services designed to raise the profile of our clients’ brand and increase the visibility of their products.


We assist our clients in organising events for the general public and/or press. We organise press conferences and previews for journalists, bloggers and other opinion leaders, as well as corporate press tours, training and educational events for the tourism sector and meetings with publishers. We also support our clients in managing agent meetings.

Media strategy planning

We provide consultancy services to help develop a coherent image that will form part of a clear, effective and innovative multi-channel media strategy. We assist the client in identifying the channels (press, web, transit media) best suited to the company’s target market, and in developing targeted marketing campaigns that can maximise brand visibility. We purchase advertising space and manage the related traffic, assessing positioning on an ongoing basis.