About Us

NIC Nuove Idee di Comunicazione – “New Ideas for Communication” assists companies with their corporate and product communication strategies in a constantly evolving market, drawing on years of experience and a flexible set-up involving a network of specialist collaborators working in the property, architecture/design and engineering sectors. NIC can adapt to each client company’s particular structure and context, offering effective, tailored solutions and outcomes for global communication projects and other one-off initiatives.

For over twenty-five years, Paola Nicolai and her team have developed important synergistic relationships in the world of corporate communication, establishing links with leading publishers such as the 24 Ore Group, with whom they collaborate to issue their own publications in the field of property and related sectors. In addition to this, NIC can draw on a network of economics/finance professionals and journalists.

The team

The team at Nic combines extensive experience with backgrounds in all areas of corporate communication, meaning we are always perfectly positioned to respond to the specific needs of each client.

Detailed analysis of each individual project is coordinated with phases of structured debriefing, tailoring our approach in diligent pursuit of our clients’ objectives and never losing sight of the importance of positive working relationships.

Our winning brand of teamwork allows the agency to guarantee the quality of results and contribute more effectively to our clients’ success.

It is a close-knit, dynamic, virtual workshop that designs and creates at the cutting edge of innovation. The management team is composed of four senior account executives (of whom two are journalists) who oversee the strategic management of the various divisions: Public Relations, Press Office, Corporate Marketing, Product Marketing, Property Development Marketing, Events, Publishing Projects, Advertising Campaign Management, Sponsorship, and Digital PR.